Hey!
I'm Rafael Ferrera Navarro

A Full-Stack Web Developer and Design enthusiast, constantly learning and creating.

At ACCOM, I manage the execution and maintenance of landing pages using a suite of technologies, including CodeIgniter, PHP, JavaScript, jQuery, and more. My role also involves the creation of new forms through JavaScript to capture leads, as well as the execution of email marketing campaigns, which include crafting HTML and email marketing templates. Additionally, I work integrating CRM systems, contributing to the overall success and efficiency of the company.

I worked on a project centered around a Ruby on Rails-based educational platform, taking a dual role in front and back-end development. I applied my Ruby, JavaScript, HTML, SASS, and MySQL skills to create a seamless and user-friendly experience for students, parents, and instructors.

I oversaw the handling and release of digital content via a CMS, including creating prototypes, editing, and crafting layout designs for landing pages, ensuring a polished and engaging user experience. Additionally, I oversaw the assembly, editing, and distribution of newsletters using the Emarsys platform, delivering targeted and attractive content to the audience.

At Hola Mundo, I created web pages using WordPress, combining a keen eye for design with the technical skills required for development. I compelled digital content tailored to the web, including branding and multimedia elements. Additionally, I specialized in the development of web applications, providing users with seamless and efficient digital experiences. My proficiency in SEO ensures that web content is optimized for search engines, enhancing online visibility and reach.

I was focused on creating newsletters, whether it involved following existing design guidelines or crafting new, captivating ones from scratch. My skill set extends to the design and execution of landing pages that drive engagement and conversions. I also created designs of popups, forms, abandoned carts, and slide-ins, strategically engineered to convert website visitors into customers.